Navigating the Role of NFTs in Sports: A Closer Look at Fan Engagement
In 2022, the NHL made headlines by stepping into the realm of non-fungible tokens (NFTs) through a partnership with digital collectible platform Sweet. Despite a dip in the overall NFT market value since its peak, major sports leagues and clubs continue to embrace this technology. But why are organizations like the NHL, EPCR, Manchester City, … Read more